2Sustain

The nonprofit advocacy group Mercy for Animals launched an undercover investigation into McDonald’s egg supplier Sparboe Egg Farms and found cruel conditions. Hidden-camera video from the investigation showed a number of abuses, including:

• the use of battery cages, which are banned in California, Michigan and throughout the entire European Union,
• workers burning off the beaks of young chicks and callously throwing them into cages, some missing the cage doors and hitting the floor and
• rotted hens, decomposed beyond recognition as birds, left in cages with hens still laying eggs for human consumption.

In a statement, McDonald’s described the behavior on the video as “disturbing and completely unacceptable.” (more…)

Over the years, I’ve seen again and again how collaboration with the supplier network is fundamental to meeting supply chain sustainability goals.

But, we all know that pushing and pulling data between trading partners can be tremendously frustrating. Even though we’ve seen nearly every other aspect of our lives –how we shop, communicate with friends, search for jobs, even look for restaurants and service providers –completely transformed by companies like Facebook, LinkedIn, Yelp, etc., that kind of Web 2.O communication and collaboration has been sorely lacking in supply chain management .  . .

Well, what I mean to say, is that Web 2.O communication and collaboration has been sorely lacking in supply chain management  . . . until now.

This week, I’m thrilled to announce that Aravo has released Aravo Assure^TM, an innovative web-based B2B social network we built to revolutionize the way businesses engage, share data and collaborate.

Using Aravo Assure’s^TM Enterprise 2.0 technology, trading partners are empowered with an industrial-strength collaboration platform and many-to-many communications framework designed to facilitate information exchange, while reducing the expense and administrative burden on both parties. That means Aravo Assure^TM makes it easier than ever before for suppliers and buyers to build robust, collaborative relationships.

Suppliers can share their latest sustainability credentials, environmental performance record, disaster recovery plans, etc. Buyers can update suppliers on risk assessments, sustainability program requirements, etc. It’s an entirely new, configurable B2B collaboration infrastructure that will strengthen supplier relationships –and save companies time and money.

We’re not the only ones who think so. (more…)

Earlier this year, toy and game maker Hasbro, Inc. directed its suppliers to stop using paper sourced from unsustainably managed forests.

Now, the company has unveiled a comprehensive policy intended to ensure that all procurement decisions align with the company’s commitment to environmental sustainability and support sustainable forest management.

Hasbro’s new Paper and Forest Procurement Policy (PFPP):

• sets stringent vendor requirements for credible third party certification (such as the Forest Stewardship Council) of fiber.
• requires that no sources of Mixed Tropical Hardwood (MTH) virgin fiber be used in products, including packaging.

The PFPP underscores a goal Hasbro already had established: By 2015, the company wants 90 percent usage of paper packaging and in-box game content derived from recycled material or sources that practice sustainable forest management. (For 2011, the goal is 75 percent.)

In addition, Hasbro has taken the supplementary step of achieving Forest Stewardship Council certification for its US manufacturing facility, and the company is pursuing similar certification for its manufacturing facility in Ireland.

According to Kathrin Belliveau, Hasbro’s Vice President, Corporate Responsibility and Government Affairs, the company recognizes these moves have important strategic benefits. As I’ve mentioned before, “peak deforestation” creates three specific valuation risks for your company and its associated investment portfolios: (more…)

Earlier this month, Sprint announced it is joining the World Wildlife Fund’s (WWF) Climate Savers program.

As one of only 28 companies in the Climate Savers program, Sprint joins IBM, The Coca-Cola Company and Johnson & Johnson and others that have agreed to take aggressive measures to scale up climate protection efforts.

Even among these sustainability leaders, however, Sprint’s commitment is particularly noteworthy. It is now one of only two companies in the Climate Savers program to address all scopes of GHG emissions through the WWF agreement. Sprint is the only US company to do so, and it joins KPN, a Dutch telecommunications company, as the only other partner in the Climate Savers program to commit to such a multifaceted GHG emissions reduction strategy for its own operations, suppliers and consumers.

Sprint’s commitments include: (more…)

Kimberly-Clark Corporation is now the first US tissue maker to offer branded consumer tissue products that meet the sustainable sourcing requirements of the Forest Stewardship Council (FSC).

What is the FSC?

The FSC is a non-profit organization devoted to encouraging the responsible management of the world’s forests.

FSC certification is a market-based, non-regulatory forest conservation system recognized globally for having the highest social and environmental standards in forestry. The program uses third-party experts to verify forest management practices and track materials as they leave the forest and become products downstream. As a result, any FSC labeled product can be traced back through the chain of custody to a certified source.

So now, Kimberly-Clark’s Kleenex brand facial tissue and Scott Naturals brand products sold in North America will include fiber sourced from suppliers who have been independently certified to follow the highest standards in forestry management while also protecting high conservation-value forests and habitat.

Consumers will be able to identify FSC-certified Kleenex and Scott brand products by the FSC label on every package. (more…)