2Sustain

If you’re watching the Super Bowl on Sunday, keep your eyes open for the commercial that GE is using to launch its new advertising campaign, called “NOW,” with the tagline, “Innovation you don’t have to wait for.”

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I am neither a Patriots fan nor a Giants fan, so for me last Sunday’s Super Bowl was not the gut wrenching affair it was for my friends in New England and Manhattan. It was an amazing game however, one for the record books in more ways than one. Rather than the final drive comeback or “almost perfect” Pats season, I’m referring to something completely different. I’m talking about the fact that this Super Bowl was the greenest sporting event in history. As I watched the game I could not help but think about what this means…namely the fact that “green” is seeping into every facet of our lives.

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