2Sustain

A blog focused on sustainable business issues and challenges

Dell, Apple, and The Seven Sins of Greenwashing

June 26, 2009 | Comments (15)

The flap between Dell and Apple last week over MacBook’s marketing was further proof that there’s a lot of confusion right now over what classifies as “green” and what doesn’t. The problem is pervasive and extends far beyond the competing, and sometimes dubious, environmental claims of computer manufacturers. In fact, during a hearing on Capitol Hill earlier this month, Scot Case, the Vice President of TerraChoice, testified that of all the products claiming to be eco-friendly, a whopping 98% are guilty of greenwashing.

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