Dunkin’ Donuts Publishes First Corporate Social Responsibility Report
Last month, Dunkin’ Brands Group, Inc., the parent company of Dunkin’ Donuts and Baskin-Robbins, released Serving Responsibly, the company’s first CSR report. It offers a detailed overview of Dunkin’ Brands’ current CSR initiatives as well as key areas of focus for the future, such as nutrition, sourcing and packaging.
Serving Responsibly outlines Dunkin’ Brands’ ongoing commitment to grow its business in a sustainable manner, while taking into consideration the needs of guests, employees, franchisees, local communities and the environment.
Among the highlights, the report states that Dunkin’ Donuts was the first national brand to sell espresso beverages made exclusively with 100 percent Fair Trade Certified™ coffee, helping farmers and their families earn a better income and invest in the quality of their harvest. By the end of 2010, Dunkin Brands purchased nearly 26 million pounds of Fair Trade CertifiedTM coffee and delivered approximately $1.9 million in premiums back to farming communities.
In addition, back in 2008, Dunkin’ Brands opened its first “green” restaurant, in St. Petersburg, Florida, which achieved the Leadership in Energy and Environmental Design (LEED) Silver certification in 2010. This restaurant also boasts the following eco-friendly features: (more…)










