2Sustain

Months ago, when I wrote about Procter & Gamble’s 2008 sustainability report, I was impressed with the company’s commitment to a wide range of CSR initiatives. Now, P&G is making news, again, with an announcement last week that it is raising the bar even higher, significantly increasing targets for its 2012 sustainability goals.

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Late last month, the Procter & Gamble Company released its 2008 Sustainability Report, titled “Designed to Innovate … Sustainably.” It’s comprehensive, easy to read, and loaded with examples of how corporate sustainability initiatives can drive innovation –and improve the bottom line.

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