2Sustain

Earlier this year, toy and game maker Hasbro, Inc. directed its suppliers to stop using paper sourced from unsustainably managed forests.

Now, the company has unveiled a comprehensive policy intended to ensure that all procurement decisions align with the company’s commitment to environmental sustainability and support sustainable forest management.

Hasbro’s new Paper and Forest Procurement Policy (PFPP):

• sets stringent vendor requirements for credible third party certification (such as the Forest Stewardship Council) of fiber.
• requires that no sources of Mixed Tropical Hardwood (MTH) virgin fiber be used in products, including packaging.

The PFPP underscores a goal Hasbro already had established: By 2015, the company wants 90 percent usage of paper packaging and in-box game content derived from recycled material or sources that practice sustainable forest management. (For 2011, the goal is 75 percent.)

In addition, Hasbro has taken the supplementary step of achieving Forest Stewardship Council certification for its US manufacturing facility, and the company is pursuing similar certification for its manufacturing facility in Ireland.

According to Kathrin Belliveau, Hasbro’s Vice President, Corporate Responsibility and Government Affairs, the company recognizes these moves have important strategic benefits. As I’ve mentioned before, “peak deforestation” creates three specific valuation risks for your company and its associated investment portfolios: (more…)

Last Wednesday, a day after Greenpeace released a new report airing fresh allegations that the Indonesian paper firm Asia Pulp and Paper (APP) is “wreaking environmental havoc” in rainforests and peatlands, French retail giant Carrefour announced that it has suspended sourcing of APP products.

APP is part of the Sinar Mas group, and the Greenpeace report, titled How Sinar Mas is Pulping the Planet, maintains that the paper company is destroying Indonesia’s rainforests and carbon-rich peatlands so that it can feed its Sumatran based pulp mills, which then export pulp and paper products to a variety retailers worldwide. (more…)

On Tuesday, the paper-based packaging industry launched “The Responsible Package,” an industry-wide campaign to promote the versatile and sustainable packaging solutions provided by paper-based products.

The campaign, funded by the Paperboard Packaging Alliance (PPA) and the Corrugated Packaging Alliance (CPA), will raise awareness of the paper-based packaging industry’s sustainable practices and the sustainable products it supplies. In addition, organizers plan for it to champion the renewability of forest products, the high level of success in recycling paper-based products, and the versatility of paper-based packaging.
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