2Sustain

American consumers buy 320 million cleaning products in trigger bottles each year, and millions of those plastic containers end up in landfills. SC Johnson, one of the world’s leading manufacturers of household products, wants consumers to consider a different option to “spray and throw away.”

In response to consumer demand revealed through earlier focus groups and a study with GfK Roper examining green attitudes and behaviors, SC Johnson has announced the expansion of its Mini line of concentrated cleaners. This new product line allows buyers to combine one bottle of concentrate with regular tap water in a reusable trigger bottle, eliminating the need to buy new trigger bottles of the same product.

The Mini line includes five of SC Johnson brands: (more…)

Make a purchase at any fast food restaurant, and it’s impossible not to notice the packaging waste generated. Usually, there’s the cup, the cover to the cup, the straw, the paper/plastic/box the food is wrapped in, the stack of napkins . . .

Why can’t fast food restaurants develop a “greener” way to package their products?

Fortunately, some are taking significant steps in that direction.

Last week, Dogwood Alliance released “Greening Fast Food Packaging: A Roadmap to Best Practices,” a report which

• outlines eight key attributes of environmentally friendly fast food packaging,
• highlights fast food industry leaders that are implementing key initiatives to help move the entire sector toward more sustainable packaging,
• provides simple guidance on how to assess environmental impacts in the supply chain, and
• offers a valuable action plan to focus corporate sustainability efforts.

According to the report, a few leaders have stepped out from the pack to take initiative on the development of sustainable fast food packaging. For example: (more…)

Earlier this year, toy and game maker Hasbro, Inc. directed its suppliers to stop using paper sourced from unsustainably managed forests.

Now, the company has unveiled a comprehensive policy intended to ensure that all procurement decisions align with the company’s commitment to environmental sustainability and support sustainable forest management.

Hasbro’s new Paper and Forest Procurement Policy (PFPP):

• sets stringent vendor requirements for credible third party certification (such as the Forest Stewardship Council) of fiber.
• requires that no sources of Mixed Tropical Hardwood (MTH) virgin fiber be used in products, including packaging.

The PFPP underscores a goal Hasbro already had established: By 2015, the company wants 90 percent usage of paper packaging and in-box game content derived from recycled material or sources that practice sustainable forest management. (For 2011, the goal is 75 percent.)

In addition, Hasbro has taken the supplementary step of achieving Forest Stewardship Council certification for its US manufacturing facility, and the company is pursuing similar certification for its manufacturing facility in Ireland.

According to Kathrin Belliveau, Hasbro’s Vice President, Corporate Responsibility and Government Affairs, the company recognizes these moves have important strategic benefits. As I’ve mentioned before, “peak deforestation” creates three specific valuation risks for your company and its associated investment portfolios: (more…)

In March of 2010, AT&T launched an initiative to slim down its accessory packaging, and since then, the company has succeeded in eliminating more than 500 tons of paper and plastic used for packaging device chargers, cases, batteries and data cables.

Now, AT&T is ratcheting up its commitment to sustainable packaging one more notch. Last week, AT&T announced that it will become the first US telecom company to use new plant-based plastic in its accessory packaging.

The new plastic is composed of up to 30 percent plant-based materials sourced from natural sugarcane. According to AT&T, the sugarcane used is a rapidly renewable agricultural crop and replaces nearly a third of the fossil fuels traditionally used in this particular packaging. (more…)

US bottle and can recycling rates are lagging. Of the 224 billion beverage containers sold annually, Americans recycle only a mere 29 percent by weight. The remainder is thrown in landfills or incinerated –a huge waste of natural resources.

Fortunately, several major US beverage brands now appear willing to support efforts to reverse that trend.

A new report, Waste & Opportunity: U.S. Beverage Container Recycling Scorecard and Report, from shareholder advocacy group As You Sow, concludes that leading beverage companies are showing both steady, incremental progress on source reduction and a new willingness to support laws making producers financially responsible for collection and recycling of post?consumer beverage packaging.

The report is As You Sow’s third review of the beverage industry since 2006, and the efforts to promote Extended Producer Responsibility (EPR) mandates are new –at least in the US.

“The major development since our last survey has been the willingness of leading beverage companies to consider new legislative mandates requiring them to take responsibility for their post?consumer packaging,” said Conrad Mac?Kerron, Senior Director of As You Sow’s Corporate Social Responsibility Program. “Many beverage and consumer packaged goods companies pay fees in other countries to finance recovery of their packaging. It’s significant that companies are finally acknowledging the need to take responsibility in the US as well.”

Here are a few other key findings: (more…)