2Sustain

A new partnership between Nike, Inc. and Netherlands-based DyeCoo Textile Systems B.V., is poised to introduce a revolutionary technology to the sportswear world.

DyeCoo has developed and built the first commercially-available waterless textile dyeing machines. Remarkably, this industry-altering technology eliminates the use of water in the textile dyeing process by using recycled carbon dioxide—supercritical fluid carbon dioxide (SCF CO2 ) to be exact—to adhere coloring to cloth. After exploring this technology for the past eight years, Nike expects to showcase the new apparel at several events later in 2012.

Here are some facts and figures on the textile industry and what changes this growing technology will bring: (more…)

Last week, I discussed how Nike and Puma have pledged to eliminate the release of all hazardous chemicals across their supply chains (and now adidas has made a similar commitment).

It’s too early to know what impact these new initiatives will have on manufacturing costs. But, if making sustainable apparel costs more and those costs are passed on to consumers, how will Nike, Puma and adidas customers react?  A new study from the University of Missouri offers some insights.

Gargi Bhaduri, a doctoral student, and Jung Ha-Brookshire, an assistant professor of textile and apparel management in the College of Human Environmental Sciences at the University of Missouri, surveyed apparel consumers to find out if they were willing to pay a premium for products made using sustainable and ethical methods.

They found that consumers would be willing to pay 15 to 20 percent more for “eco-friendly” products. However, they also found that consumers were also likely to remain skeptical about apparel companies’ claims of transparency and sustainability.

Consumer skepticism of corporate transparency stems from the suspicion that sustainability claims are falsified or exaggerated by apparel companies for use as marketing ploys. In other words, greenwashing persists as a significant, and nagging, problem. Before they buy sustainable apparel, savvy consumers feel the need for assurances such as: (more…)

Earlier this summer, Greenpeace challenged major clothing brands, including Nike, Puma and Adidas, to eliminate the release of all hazardous chemicals across their supply chains.

I’m very pleased to report that within the past month or so, both Nike and Puma have announced significant commitments to “detox.”

Nike, the world’s largest sportswear brand, announced last week that it will eliminate the releases of all hazardous chemicals across its entire supply chain and the entire life-cycle of its products by 2020. In addition, the company has agreed to full transparency about the chemicals being released from its suppliers’ factories and to work toward the widespread elimination of hazardous chemicals from the clothing industry. Nike has said that it will publish its implementation plan within eight weeks. From the company’s press release:

NIKE, Inc. is committed to the goal of zero discharge of hazardous chemicals by 2020.

To make this a reality, NIKE, Inc. will continue phasing out hazardous chemicals in our supply chain and we will accelerate the phase out of the highest priority hazardous chemicals. NIKE, Inc. will continue to work with brands, material suppliers, the broader chemical industry, NGOs and other stakeholders to achieve this goal. We will drive towards innovative solutions for transparency in chemical management disclosure.

We recognize the path to reaching this goal must be through innovation, the application of green chemistry, and broad industry and regulatory collaboration and engagement. NIKE, Inc.’s commitment and investment towards this goal and the dedication to system change is unwavering.

We will work tirelessly to affect system change across the industry towards this goal. This commitment includes sustained investment in moving industry, government, science and technology to deliver on systemic change.

We commit to continue to share what we learn, our approaches and tools and work with others8 in finding new solutions and removing existing barriers, and to report progress towards comprehensive chemicals management.

Puma had already made a similar commitment: (more…)

In what some are calling a watershed moment in supply chain ethics, Nike, Inc. has agreed to provide financial, medical and vocational support to workers affected by closures at contract supplier factories in Honduras.

Nike announced late last month that it had reached an agreement with the Central General de Trabajadores de Honduras (CGT), representing the former employees of Hugger and Vision Tex factories, and as a result the company has agreed to: (more…)

On Friday, Nike released its fiscal 2007 to 2009 Corporate Responsibility (CR) report in which it outlines long-term strategies designed to prepare the company to thrive in a sustainable economy.

Nike says these new strategies represent a shift from a previous CR model based on risk management, philanthropy and compliance. Now, the company will focus on innovation, collaboration, transparency and advocacy. This new push for “Sustainable Business and Innovation” (SB&I) will be more seamlessly integrated across Nike’s business strategies, creating a more sustainable approach aimed at providing greater returns to its business, communities, factory workers, consumers and the planet, according to a press release.

The Nike CR report outlines some important initiatives for the company including: (more…)