2Sustain

Today’s B-school graduates have grown up with issues like environmental protection and social responsibility as constant features in their lives. But, I often wonder how this will affect their career goals. Are these MBA students ready to lead what some now are calling the first “sustainable generation?”

New research from the UK’s Sky provides some intriguing insights and suggests that future leaders are ready to embrace the challenge of integrating sustainability into business best practices.

In its recently released report The Sustainable Generation: The Sky Future Leaders Study, Sky, a television service from the UK and Ireland, examines the attitudes and ambitions of more than 750 corporate graduate trainees, high-potential middle-managers and MBA students.

Among the highlights:

• 34 percent of the survey respondents see creating social and environmental value as an overall career goal, and a whopping 96 percent said they plan on being involved with sustainability in their careers.
• 79 percent said the vision and values of a company are an important factor when looking at potential employers.
• 70 percent agreed that sustainability can create new opportunities for businesses, and just 21 percent said sustainability has to come at the expense of profit.

However, the study also revealed that these future leaders sense a disconnect between corporate words and actions with regard to sustainability: (more…)

The Marine Environment Protection Committee (MEPC), part of the United Nation’s International Maritime Organization (IMO), recently adopted mandatory measures to reduce emissions of greenhouse gases (GHGs) from international shipping. Approved last month at IMO Headquarters in London, these are the first-ever mandatory global greenhouse emissions plan for any international industry sector.

The new regulations apply to all ships of 400 gross tonnage and above and are expected to enter into force on January 1, 2013.

The standard for new ships, the Energy Efficiency Design Index (EEDI), is a non-prescriptive performance-based mechanism that leaves the choice of energy efficient technologies on newly-built ships up to the shipbuilder. As long as ships achieve the required energy-efficient metrics, ship designers and builders are at liberty to choose the most cost-effective methods needed to comply with these new regulations.

An additional standard, the Ship Energy Efficiency Management Plan (SEEMP), applies to ships currently in operation. The SEEMP provides a mechanism for operators to improve the energy efficiency of ships (using slow steaming, e.g.).

As you might expect, not everyone is satisfied with the IMO’s new standards. Critics note that developing countries have a six-year waiver, and the rules only apply to new ships replacing old ones. (more…)

Picking up where we left off Tuesday…

So the problem here as I see it is both that we face a crisis of leadership, and that most people are too busy in their daily lives to raise much fuss about it. In my post a few weeks ago I spoke about how the next generation of environmental leaders is being developed and mentored…and this “2025 Goals” announcement by Bush only underscores the need for such strong leadership. What would a strong leader do differently? Well, as I see it, a lot – but here are the big three.

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