Kodak Launches New Logo and Website to Promote Its Commitment to Environmental Stewardship
Kodak, now known as the world’s foremost “imaging innovator,” has launched a new logo to help promote both its eco-friendly products and its overall commitment to environmental stewardship.
The company is adding a green and yellow leaf logo (pictured left), plus the tagline “Kodak Cares,” to marketing, advertising materials and packaging that include claims directly addressing its environmental improvements or programs.
In addition to the new branding, Kodak has launched a new sustainability website dedicated to its policies and performance from the perspectives of innovation, stewardship and responsibility.
And, the company says it will soon be reporting on progress toward its sustainability goals in the areas of social responsibility, product responsibility and operational responsibility. (more…)
