Puma Introduces “Clever Little Bag” for Shoes
Last month, the Sportlifestyle company Puma introduced an innovative sustainable packaging and distribution system that the company says will offer significant reductions in waste and CO2 emissions, compared to traditional product packaging, such as shoe-boxes and apparel polyethylene bags.
Puma partnered with designer Yves Behar, of San Francisco based fuseproject, to rethink the way the millions of pairs of shoes that it sells each year are packaged. Ultimately, Behar designed a “Clever Little Bag,” replacing the cardboard shoebox with a re-usable shoe bag. Although it lacks the structure of a box, Puma says the bag adequately protects each pair of shoes –from the factory until the consumer takes them home.
Naturally, less packaging requires fewer raw materials and less use of water and energy to produce. Using the bag instead of a box also means there’s less weight to ship and less waste for disposal.
According to Puma, the “Clever Little Bag” will reduce water, energy and diesel consumption on the manufacturing level by more than 60 percent per year. It will also save 500,000 liters of diesel during transport. (more…)











