American consumers buy 320 million cleaning products in trigger bottles each year, and millions of those plastic containers end up in landfills. SC Johnson, one of the world’s leading manufacturers of household products, wants consumers to consider a different option to “spray and throw away.”
In response to consumer demand revealed through earlier focus groups and a study with GfK Roper examining green attitudes and behaviors, SC Johnson has announced the expansion of its Mini line of concentrated cleaners. This new product line allows buyers to combine one bottle of concentrate with regular tap water in a reusable trigger bottle, eliminating the need to buy new trigger bottles of the same product.
The Mini line includes five of SC Johnson brands: (more…)