Heinz Will Use Coca-Cola’s PlantBottle Technology
Last Wednesday, the Coca-Cola Company and H.J. Heinz Company announced a strategic partnership that enables Heinz to produce its ketchup bottles using Coca-Cola’s innovative PlantBottle packaging.
I first wrote about the PlantBottle when Coca-Cola launched it back in 2009. It looks, feels and functions just like traditional PET (polyethylene terephthalate) plastic –but, the PlantBottle is made from up to 30 percent sustainably-sourced plant-based material. Plus, it is 100 percent recyclable, like traditional PET plastic. (In other words, PlantBottle packaging can be recycled in the existing commercial recycling infrastructure.)
By adopting the PlantBottle technology, Heinz is making the biggest change to the brand’s iconic ketchup bottles since the company first introduced plastic in 1983. Heinz plans to convert to PlantBottle globally, beginning with the 20-ounce variety of Heinz Ketchup, which will be rolled out to US consumers this summer. All told, Heinz says it will introduce 120 million PlantBottle packages in 2011. (more…)











