2Sustain

With news of the Madoff scandal dominating the headlines once again, it’s no surprise I’m thinking about ethics today. Remember my post from April, the one in which Ethisphere Magazine showed us that over the past five years, the world’s most ethical corporations have significantly outperformed the S&P 500 in terms of average stock growth percentile? Ethisphere Magazine made a convincing argument that it pays to be ethical, but why is this? Are employees more productive if they’re working for an ethical company? Maybe ethical companies foster greater loyalty?

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The dictionary defines ethics as “the principles of conduct governing an individual or group; a set of moral issues or aspects (rightness).”

But, how does that definition translate into every day business practice? What role do ethics play in today’s ultra-competitive marketplace? Or, to put it a little more bluntly, does it pay for a company to be ethical?

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