2Sustain

Last month, Kraft Foods shared results of a pioneering survey that measured the company’s impact on climate change, land and water use.

The multi-year footprinting project—in partnership with Quantis Inc. and reviewed by World Wildlife Fund and academics at the University of Minnesota Institute on the Environment—showed Kraft that its environmental impact goes far beyond the company’s walls.

For example, based on the results of the analysis, Kraft, learned that more than 90 percent of its carbon footprint is outside its plants and offices. Nearly 60 percent is from farm commodities.

The company doesn’t own farms, but the survey certainly supports the work of Kraft’s sustainable agriculture efforts on key commodities to improve crop yields, reduce environmental impacts and improve the lives of farm workers and their families.

In addition, the footprinting work revealed that: (more…)

Consumers are increasingly focused on corporations’ sustainability practices. But, how well do public perceptions align with firms’ actual performance on environmental, social and governance (ESG) issues?

New research suggests that there isn’t much alignment, at all, and that, unfortunately, many companies are facing reputational risk if they don’t better coordinate their branding, communications, reporting and stakeholder engagement processes around emerging ESG priorities.

The new study, Sustainability Research Report: Measuring Perception vs. Reality, provides a quantitative analysis of sustainability and corporate citizenship performance of 100 leading multinationals.

Conducted by the brand consulting firm Brandlogic and CRD Analytics, the study surveyed 2400 supply chain managers, investment professionals and graduating college students from the US and abroad about their perceptions of the multinationals’ ESG efforts. Then, researchers compared those perceptions against the performance data from 175 performance metrics and five key ESG performance indicators.

Data from the study showed that: (more…)

Working within the framework of the World Ports Climate Initiative, six European ports have collaborated to launch an initiative to reward ships that cut emissions.

Beginning in January, the ports of Hamburg, Bremen, Amsterdam, Rotterdam, Antwerp and Le Havre will offer financial incentives to ships that perform better than the emissions standard adopted by the International Maritime Organization (IMO) back in 2008. The cornerstone of this new initiative is the Environmental Ship Index (ESI), which essentially calculates a ship’s green performance. (more…)

Most companies are tracking some data on their operational environmental performance, but most of that is limited to tracking electricity, according to new survey results from iReuse.

The nationwide Facility and Sustainability Data Management Survey found that: (more…)

Last Wednesday, a day after Greenpeace released a new report airing fresh allegations that the Indonesian paper firm Asia Pulp and Paper (APP) is “wreaking environmental havoc” in rainforests and peatlands, French retail giant Carrefour announced that it has suspended sourcing of APP products.

APP is part of the Sinar Mas group, and the Greenpeace report, titled How Sinar Mas is Pulping the Planet, maintains that the paper company is destroying Indonesia’s rainforests and carbon-rich peatlands so that it can feed its Sumatran based pulp mills, which then export pulp and paper products to a variety retailers worldwide. (more…)