CSR Study | 2Sustain

Do CSR Programs Impact Employee Attitudes?

July 12, 2010 | No Comments →

As I pointed out last week, many companies around the world are now developing strong, comprehensive corporate social responsibility programs.

But, have you ever wondered how these programs impact employee attitudes? What role, if any, do CSR initiatives play in, say, job retention and turnover?

Researchers at the Center for Creative Leadership (CCL) explored questions like those during their 2008-2009 World Leadership Study. They sampled the opinions of 2,215 workers around the globe and found that, as you might expect, perceptions of CSR do, indeed, make a unique and positive contribution to overall employee commitment and that a strong CSR program can positively impact employees’ perceptions and how they represent the company to customers and other stakeholders.

Specifically, data in the study showed that: (more…)

Tags: Aravo, business sustainability, corporate CSR, corporate social responsibility, corporate sustainability, CSR, CSR study, employee sustainability education., employee sustainability programs, green initiatives, green supply chain

More Than Three-fourths of Consumers Say It’s Important for Companies to be Socially Responsible

March 31, 2010 | No Comments →

More than three-fourths of consumers say that it is important for companies to be socially responsible, according to the second annual Corporate Social Responsibility Perceptions Survey, conducted by research-based consultancy Penn Schoen Berland in partnership with brand consulting firm Landor Associates and strategic communications firm Burson-Marsteller.

The study, which analyzed consumer views of companies from 14 industries ranging from apparel to telecommunications, found that: (more…)

Tags: Aravo, business sustainability, corporate social responsibility, corporate sustainability, CSR, CSR reporting, CSR study, green initiatives, green supply chain, sustainable supply chain

New CSR Insight Report Is Guide to Sustainability Trends, Metrics and Regulation

February 09, 2010 | Comments (2)

If you’re curious about what’s new regarding sustainability reporting, sustainability investments and sustainability regulation, I suggest you spend a few minutes with the newly released CSR Insight Report, available at www.csr-insight.com (registration required).

The 93-page report gives a comprehensive overview of the field, including perspective on a variety of fundamental factors, including: (more…)

Tags: Aravo, business sustainability, corporate social responsibility, corporate sustainability, CSR, CSR Insight, CSR report, CSR reporting, CSR study, green supply chain, sustainability plan, sustainability report, sustainability reporting, sustainable supply chain

Study Shows Companies Post Online Sustainability Info, Need to Improve Timeliness

January 13, 2010 | Comment (1)

It’s becoming increasingly commonplace for companies to present environmental information on their websites, but most can do better on data substance and timeliness, according to new research from AltaTerra Research.

The new report, “Greening the Company Website: A New Era in Sustainability Reporting,” details the results from a study of the websites of 60 recognized corporate sustainability leaders, representing 13 different industries.

Here are a few findings that caught my eye: (more…)

Tags: business sustainability, corporate CSR, corporate social responsibility, corporate sustainability, CSR, CSR report, CSR reporting, CSR study, environment, green initiatives, sustainability, sustainability plan, sustainability report, sustainability reporting, sustainable supply chain

IBM Survey Shows Gap Between Corporate Sustainability Goals and Ability to Attain Them

June 03, 2009 | Comment (1)

I’ve been an advocate for environmental and broader corporate social responsibility issues for decades now, and I have to say, it’s encouraging to finally see indicators that suggest businesses are beginning to embrace sustainability. Recent reports show that companies are continuing with green initiatives despite the poor economic environment, and more and more frequently we’re hearing success stories that illustrate the multi-faceted business benefits of sustainability (cost savings, reduced GHG emissions, improved efficiencies, etc.).

While data like this certainly indicates that we are moving in the right direction, new survey results released earlier this week reminded me of just how far we have left to go. On Monday, IBM published results of its second annual corporate social responsibility survey. The study polled 224 senior business executives and found that there are significant gaps between most companies’ sustainability goals and their ability to attain them.

(more…)

Tags: Aravo, corporate sustainability, CSR, CSR study, green supply chain, IBM, supply chain sustainability