2Sustain

Last month, Kraft Foods shared results of a pioneering survey that measured the company’s impact on climate change, land and water use.

The multi-year footprinting project—in partnership with Quantis Inc. and reviewed by World Wildlife Fund and academics at the University of Minnesota Institute on the Environment—showed Kraft that its environmental impact goes far beyond the company’s walls.

For example, based on the results of the analysis, Kraft, learned that more than 90 percent of its carbon footprint is outside its plants and offices. Nearly 60 percent is from farm commodities.

The company doesn’t own farms, but the survey certainly supports the work of Kraft’s sustainable agriculture efforts on key commodities to improve crop yields, reduce environmental impacts and improve the lives of farm workers and their families.

In addition, the footprinting work revealed that: (more…)

McDonald’s Corporation has released its 2011Sustainability Scorecard, which underscores the company’s progress in five priority areas: sustainable supply chain, environmental responsibility, community, employee experience and nutrition and well-being. Highlight in this year’s report include significant advancements related to sustainable sourcing and what McDonald’s calls “menu evolution.”

With regard to sustainable sourcing:

• McDonald’s can now report measurable progress in its five initial focus areas:  beef, poultry, coffee, palm oil and fiber. Earlier this year, the company announced its Sustainable Land Management Commitment, and then expanded that initiative by joining the Roundtable on Sustainable Palm Oil (RSPO).
• All fish for McDonald’s Filet-O-Fish sandwich is wild caught, and currently 99 percent is sourced from Marine Stewardship Council (MSC)-certified fisheries.

McDonald’s says it will also be making changes to its menu: (more…)

Brooks Sports, Inc. released its first corporate responsibility (CR) report earlier this month.

Brooks Sports, parent of leading running brand Brooks and women’s active lifestyle brand Moving Comfort, aptly titled the report Running Responsibly and is using it to:

• highlight the company’s environmental and social performance in 2009 and 2010 and
• outline challenges and key focus areas for the future.

Among the sustainability achievements, Brooks has:

• modified materials used in the manufacture of the vast majority of Brooks shoes. For example, virtually every component of the Cascadia 6 has an environmentally-friendlier feature, such as materials made of recycled content, soy-based foams and water-based inks and adhesives.
• reduced packaging materials needed and waste generated in the manufacture of its shoe boxes.
• reduced the use of hazardous substances in the manufacturing process. I n 2010, Brooks listed 193 chemicals on its restricted substance list and actively tracked 67 of the highest risk substances. All 49 of Brooks’ footwear component and material suppliers, and contract factories have enlisted in its Restricted Substances program to help make Brooks products as safe as possible.

With regard to factory and supplier performance, Brooks: (more…)

Late last month, Hilton Worldwide announced an extraordinary partnership with Good360 to connect hotels donating high-quality used goods with charitable organizations that can then repurpose the items and use them to serve needs within their communities.

By utilizing LightStay, Hilton Worldwide’s proprietary sustainability performance management platform, all of the more than 3,750 Hilton Worldwide hotels globally will be able to enter goods available for donation into a tracking system. This tracking system will link to Good360′s online product donation marketplace, enabling more than 22,000 participating charities to claim items as needed.

Additionally, Hilton Worldwide’s group meeting clients can track donations entered by Hilton Worldwide-branded properties in the event a donation opportunity is available through LightStay’s Meeting Calculator.

“Our partnership with Good360 is the critical link we’ve been looking for,” said Jennifer Silberman, vice president, corporate responsibility for Hilton Worldwide. “Many of our hotels have been donating for some time, and we are excited to watch how this partnership will enable more donations by connecting hotels with a greater number of organizations to support communities in need and providing resources to facilitate their donations.”

Traditionally, hotels have trouble building effective relationships with existing charitable partners on a consistent basis due to time, resource or legal constraints. (more…)

Cisco has released its seventh annual corporate social responsibility report, which outlines the company’s accomplishments and efforts in five areas: governance and ethics, the value chain, Cisco employees, society and the environment.

This year, Cisco supplemented its report with input from 25 external global CSR stakeholders who came together via Cisco TelePresence to provide feedback on the company’s CSR reporting process, performance and emerging issues.  According to Cisco, this input resulted in a more navigable report format, increased transparency on supply chain and governance issues  and added detail about how Cisco’s products and solutions are helping its customers meet their energy and environmental goals.

Here are a few environmental accomplishments highlighted in the report:

• Nearly 20,000 Cisco employees use Cisco Virtual Office to extend the company’s network into their homes, permitting high-speed access to voice, video and data applications and reducing green house gas (GHG) emissions by telecommuting one or more days each week.
• Cisco is on track to meet its commitment to reduce all Scope 1, 2, and business-air-travel Scope 3 GHG emissions worldwide by 25 percent absolute by CY12 (from a CY07 baseline).
• In FY11, Cisco conserved approximately 16.9 million kWh of energy and avoided 7,400 metric tonnes of CO2e emissions by investing $1.9 million in energy conservation projects. Twenty-six percent of Cisco’s global energy use was from renewable sources.

With regard to responsible sourcing and the value chain: (more…)