2Sustain

Today’s B-school graduates have grown up with issues like environmental protection and social responsibility as constant features in their lives. But, I often wonder how this will affect their career goals. Are these MBA students ready to lead what some now are calling the first “sustainable generation?”

New research from the UK’s Sky provides some intriguing insights and suggests that future leaders are ready to embrace the challenge of integrating sustainability into business best practices.

In its recently released report The Sustainable Generation: The Sky Future Leaders Study, Sky, a television service from the UK and Ireland, examines the attitudes and ambitions of more than 750 corporate graduate trainees, high-potential middle-managers and MBA students.

Among the highlights:

• 34 percent of the survey respondents see creating social and environmental value as an overall career goal, and a whopping 96 percent said they plan on being involved with sustainability in their careers.
• 79 percent said the vision and values of a company are an important factor when looking at potential employers.
• 70 percent agreed that sustainability can create new opportunities for businesses, and just 21 percent said sustainability has to come at the expense of profit.

However, the study also revealed that these future leaders sense a disconnect between corporate words and actions with regard to sustainability: (more…)

The IT industry is performing very poorly with regard to sustainability, according to the latest analysis by oekom Research AG, one of the world’s leading rating agencies in the field of sustainable investment.

Despite relatively good grades by leaders like Ricoh (B+), Intel (B+) and Motorola Mobility (B), the average score for all companies analyzed was a dismal D+.

Why? To satisfy the constant demand for ever cheaper electronic consumer goods, the entire IT industry has engaged in a large-scale outsourcing process behind the scenes –and the fierce competition and price pressures are taking their toll. Now, many IT suppliers in China, South-East Asia and Mexico subject their workers to abysmal conditions, such as: (more…)

Last month, Kraft Foods shared results of a pioneering survey that measured the company’s impact on climate change, land and water use.

The multi-year footprinting project—in partnership with Quantis Inc. and reviewed by World Wildlife Fund and academics at the University of Minnesota Institute on the Environment—showed Kraft that its environmental impact goes far beyond the company’s walls.

For example, based on the results of the analysis, Kraft, learned that more than 90 percent of its carbon footprint is outside its plants and offices. Nearly 60 percent is from farm commodities.

The company doesn’t own farms, but the survey certainly supports the work of Kraft’s sustainable agriculture efforts on key commodities to improve crop yields, reduce environmental impacts and improve the lives of farm workers and their families.

In addition, the footprinting work revealed that: (more…)

McDonald’s Corporation has released its 2011Sustainability Scorecard, which underscores the company’s progress in five priority areas: sustainable supply chain, environmental responsibility, community, employee experience and nutrition and well-being. Highlight in this year’s report include significant advancements related to sustainable sourcing and what McDonald’s calls “menu evolution.”

With regard to sustainable sourcing:

• McDonald’s can now report measurable progress in its five initial focus areas:  beef, poultry, coffee, palm oil and fiber. Earlier this year, the company announced its Sustainable Land Management Commitment, and then expanded that initiative by joining the Roundtable on Sustainable Palm Oil (RSPO).
• All fish for McDonald’s Filet-O-Fish sandwich is wild caught, and currently 99 percent is sourced from Marine Stewardship Council (MSC)-certified fisheries.

McDonald’s says it will also be making changes to its menu: (more…)

Brooks Sports, Inc. released its first corporate responsibility (CR) report earlier this month.

Brooks Sports, parent of leading running brand Brooks and women’s active lifestyle brand Moving Comfort, aptly titled the report Running Responsibly and is using it to:

• highlight the company’s environmental and social performance in 2009 and 2010 and
• outline challenges and key focus areas for the future.

Among the sustainability achievements, Brooks has:

• modified materials used in the manufacture of the vast majority of Brooks shoes. For example, virtually every component of the Cascadia 6 has an environmentally-friendlier feature, such as materials made of recycled content, soy-based foams and water-based inks and adhesives.
• reduced packaging materials needed and waste generated in the manufacture of its shoe boxes.
• reduced the use of hazardous substances in the manufacturing process. I n 2010, Brooks listed 193 chemicals on its restricted substance list and actively tracked 67 of the highest risk substances. All 49 of Brooks’ footwear component and material suppliers, and contract factories have enlisted in its Restricted Substances program to help make Brooks products as safe as possible.

With regard to factory and supplier performance, Brooks: (more…)