2Sustain

Last month, the Clorox Company launched both a new smartphone application and a mobile website that allow consumers to have immediate access to information about the ingredients in Clorox products marketed in the US and Canada.

The first consumer packaged goods company to launch a smartphone application for ingredient disclosure, Clorox is offering the app initially to iPhone users, enabling them to scan a product UPC code and be taken instantly to that product’s ingredient listing.

The free application can be found in the iPhone App Store by typing in “Clorox ingredients,” and the company says the Ingredients Inside app will be available for other mobile devices soon.

In addition to the app, a new mobile website, which is available for all mobile platforms, gives easier, on-the-go access to the company’s Ingredients Inside program by offering content and functionality optimized for mobile device use.

Clearly, Clorox is responding to two emerging consumer trends: (more…)

It’s a familiar debate in the month of December. Eco-minded consumers want to know which is more sustainable: a fresh cut Christmas tree or an artificial one?

This year, an ISO-compliant third-party peer reviewed Life Cycle Analysis (LCA) gives us some insight and helps clear up common misperceptions about the environmental impacts of Christmas trees.

The study, conducted by the international research firm PE International, found that ultimately, consumers need to consider a number of different factors before deciding which type of tree is more environmentally friendly. For instance, the findings show that length of ownership, disposal method and “tree miles” can make a difference regarding which tree is more “green.”

The ISO-compliant third-party peer reviewed LCA was sponsored by the American Christmas Tree Association (ACTA), a non-profit organization representing artificial Christmas tree retailers and real Christmas tree retailers.  Based on the results of the study, the ACTA recommends that consumers demonstrate responsible consumerism by following these steps: (more…)

Asda, which operates more than 500 retail stores across the UK, announced earlier this month that it is on track to deliver customer savings adding up to £800 million (about $ 1.2 billion) by 2020, thanks to its commitment to sustainability initiatives.

The company has been working towards a variety of sustainability targets since 2005, when global parent Walmart announced its commitments to sustainable sourcing and reductions in energy use and waste.

Asda has already made considerable progress. The company has:

• saved more than £70m in 2010 alone by reducing waste and energy usage in its operations.
• reduced absolute carbon emissions by an industry leading 11.9 percent  –exceeding its target to achieve a 10 percent reduction by 2015.
• eliminated 149,000 tonnes of carbon from operations since 2007. (That’s the equivalent of taking 60,000 cars off the road for a year.)
• eliminated 900 jumbo jets worth of packaging from its products.
• reduced energy use in stores equivalent to that used by over 55,000 homes every year.
• eliminated 17 million miles from its supply chain. (The company says that’s the same as going to the moon and back 38 times.)
• redirected all food waste and 96 percent operational waste from landfill through recycling programs, including diverting waste for energy.

In addition, over the past nine months, Asda has asked customers about their views on sustainability issues and what matters to them. Based on this research, the company concluded that: (more…)

Earlier this month, I wrote about recent research from Nielsen which showed that today’s consumers are more concerned about environmental issues such as pollution, water shortages, packaging waste and the use of pesticides than they are about climate change.

Now, a new report adds even more perspective, concluding that Americans now place a higher value on their own financial stability than on environmental responsibility.

For example, the 2011 Green Gauge US Report from GfK Roper Consulting found that: (more…)

Today’s consumers are more concerned about environmental issues such as pollution, water shortages, packaging waste and the use of pesticides than they are about climate change, according to Nielsen’s 2011 Global Online Environment & Sustainability Survey.

The latest findings, compiled from a poll of more than 25,000 Internet respondents in 51 countries showed that: (more…)