2Sustain

Asda, which operates more than 500 retail stores across the UK, announced earlier this month that it is on track to deliver customer savings adding up to £800 million (about $ 1.2 billion) by 2020, thanks to its commitment to sustainability initiatives.

The company has been working towards a variety of sustainability targets since 2005, when global parent Walmart announced its commitments to sustainable sourcing and reductions in energy use and waste.

Asda has already made considerable progress. The company has:

• saved more than £70m in 2010 alone by reducing waste and energy usage in its operations.
• reduced absolute carbon emissions by an industry leading 11.9 percent  –exceeding its target to achieve a 10 percent reduction by 2015.
• eliminated 149,000 tonnes of carbon from operations since 2007. (That’s the equivalent of taking 60,000 cars off the road for a year.)
• eliminated 900 jumbo jets worth of packaging from its products.
• reduced energy use in stores equivalent to that used by over 55,000 homes every year.
• eliminated 17 million miles from its supply chain. (The company says that’s the same as going to the moon and back 38 times.)
• redirected all food waste and 96 percent operational waste from landfill through recycling programs, including diverting waste for energy.

In addition, over the past nine months, Asda has asked customers about their views on sustainability issues and what matters to them. Based on this research, the company concluded that: (more…)

Earlier this month, I wrote about recent research from Nielsen which showed that today’s consumers are more concerned about environmental issues such as pollution, water shortages, packaging waste and the use of pesticides than they are about climate change.

Now, a new report adds even more perspective, concluding that Americans now place a higher value on their own financial stability than on environmental responsibility.

For example, the 2011 Green Gauge US Report from GfK Roper Consulting found that: (more…)

Today’s consumers are more concerned about environmental issues such as pollution, water shortages, packaging waste and the use of pesticides than they are about climate change, according to Nielsen’s 2011 Global Online Environment & Sustainability Survey.

The latest findings, compiled from a poll of more than 25,000 Internet respondents in 51 countries showed that: (more…)

Last week, I discussed how Nike and Puma have pledged to eliminate the release of all hazardous chemicals across their supply chains (and now adidas has made a similar commitment).

It’s too early to know what impact these new initiatives will have on manufacturing costs. But, if making sustainable apparel costs more and those costs are passed on to consumers, how will Nike, Puma and adidas customers react?  A new study from the University of Missouri offers some insights.

Gargi Bhaduri, a doctoral student, and Jung Ha-Brookshire, an assistant professor of textile and apparel management in the College of Human Environmental Sciences at the University of Missouri, surveyed apparel consumers to find out if they were willing to pay a premium for products made using sustainable and ethical methods.

They found that consumers would be willing to pay 15 to 20 percent more for “eco-friendly” products. However, they also found that consumers were also likely to remain skeptical about apparel companies’ claims of transparency and sustainability.

Consumer skepticism of corporate transparency stems from the suspicion that sustainability claims are falsified or exaggerated by apparel companies for use as marketing ploys. In other words, greenwashing persists as a significant, and nagging, problem. Before they buy sustainable apparel, savvy consumers feel the need for assurances such as: (more…)

When it comes to motivating people (and companies) to adopt green behaviors, I’ve always been an advocate for using the carrot, rather than the stick.

Now, new research from Recyclebank backs me up.

Last week, Recyclebank, in partnership with consumer insights agency ROI Research and Google Inc., announced the release of a joint report, Using Games for Good: Motivating A Shift in Consumer Behavior with Social Gaming.  The report, conducted over the month of April during Recyclebank’s nationwide Green Your Home Challenge, reveals that games –a widely accepted carrot –can be very effective in moving individuals along the spectrum of sustainability, with great potential to create widespread movements around social and environmental causes.

The Green Your Home Challenge used several gaming techniques, often referred to as gamification, to motivate participants to learn about green living and to take small green actions. After surveying Challenge participants, Recyclebank concluded that: (more…)