Communications conglomerate AT&T, in collaboration with global sustainability consultancy Business for Social Responsibility (BSR), is continuing its march on environmentally-conscious business practices with the release of a new eco-rating system for its products.
In just a few months, consumers will find AT&T eco-ratings on simple, easy-to-read-and-understand labels included with AT&T-branded mobile devices.
As a recent Deloitte study showed, sustainability is becoming increasingly important for consumer purchasing decisions. In fact, more than half (54 percent) of surveyed shoppers said they consider sustainability to be one of their top decision-making factors.
To provide consumers with information so they can make more educated and environmental decisions, AT&T’s new eco-rating system will cover attributes such as: (more…)