Coca-Cola Working With WWF to Improve Water Quality in China
Forming a partnership that illustrates the current trend towards non-profit/for-profit sustainability alliances, the World Wildlife Fund (WWF) has teamed up with The Coca-Cola Company to improve the water quality of the Yangtze River in China.
In many ways, the Yangtze has taken the brunt of China’s colossal economic growth, and even though the river provides China with 35 percent of its fresh water, it now ranks number one on WWF’s list of the ten most-threatened rivers in the world. For Coca-Cola, which operates 39 bottling plants in China, the partnership with WWF represents an opportunity to strengthen its commitment to water stewardship while mitigating its water risks.
A recent post at Knowledge@Wharton explains how non-profit/for-profit partnerships such as this one can be mutually beneficial: (more…)










