CEMEX Launches First Responsibly Sourced, Carbon-Labeled Cement
CEMEX announced last week that its United Kingdom operation (CEMEX UK) is the first cement company in the world to provide certified carbon labels for its cement using the Carbon Trust’s Carbon Reduction Label.
The label will show the carbon footprint generated by CEMEX cements in the UK. This measurement is the amount of carbon dioxide and other greenhouse gases generated by the cement from cradle to grave, including the extraction of the raw materials, manufacturing, distribution, use by customers and disposal at the end of life.
“People are increasingly interested in the carbon impact of the products they buy. The challenge for businesses, such as CEMEX, is to get meaningful information to them, so they can begin to make informed low carbon choices,” says Euan Murray, Head of Carbon Footprinting at the Carbon Trust. “The Carbon Reduction Label is designed to help customers quickly identify the brands that have measured their footprint and are committed to carbon reduction. We hope more companies will follow the example of CEMEX and adopt the Carbon Reduction Label.” (more…)
