2Sustain

Whether they call it Waxman-Markey, cap-and-trade, or greenhouse gas emission reductions, everyone these days is talking about carbon management –and for good reason. As Stephen Stokes and Kevin O’Marah sum it up in the preface to their excellent article from Monday:

“The Bottom Line: Carbon can be a game changer—positively or negatively. Ignoring this issue is no longer an option. It’s time to develop holistic corporate and supply chain wide strategies that minimize business risk and maximize opportunities associated with carbon.”

Still, if you’re like me, you’re probably wondering, “Is that really what corporate America is doing?”  What evidence is there that businesses across the country preparing for emerging themes relating to “green” initiatives, such as sustainability reporting, GHG footprint reduction, and carbon trading?

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Today’s blog post contains the first in a series of interviews with thought leaders in the world of sustainable business.

Our guest today is Dr. Peter Williams, Chief Technology Officer for IBM’s Big Green Innovations initiative. Peter is a management consultant with over 20 years’ experience, and is responsible for identifying environmentally focused businesses for IBM to either develop or participate in. He is personally responsible for assembling, maintaining and developing the portfolio of businesses included in the division.

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