2Sustain

Despite the sluggish economy and the rise in energy prices, Americans still want to “go green.”

New survey results from Harris Interactive show that more than three-fourths (77 percent) of those polled purchase green products or services. Among these, 57 percent said they bought green products because they believe they are better for the environment.

The survey, conducted in partnership with SCA Tissue USA, an 80 year old company that makes paper and hygienic products for office and restaurant use, suggests that sustainability is becoming more and more a part of everyday life –good news for companies that manufacture environmentally-friendly products or are considering adding them to their product lines.

The study also revealed that: (more…)

Will sustainability become a major driver of consumer purchasing behavior?

Many leading corporations are betting that it will. But, new research from OgilvyEarth suggests that, at least for now, consumers just aren’t buying it.

The study, Mainstream Green: Moving sustainability from niche to normal, provides new insight on how to close what OgilvyEarth calls “the Green Gap,” a division that persists between what consumers say and what they actually do around sustainable living.

According to the study:

• The vast majority of Americans (82 percent) have good green intention. But, only 16 percent are dedicated to fulfilling these intentions. That leaves 66 percent in the category that OgilvyEarth calls the “Middle Green.”
• The Middle Green is difficult to motivate. Typically, most of the dialogue and marketing has focused on the extremes of consumer behavior – what the study refers to as the Super Greens or the Green Rejecters.
• Economics, guilt and perceptions all play roles in motivating green purchasing behavior. For example, the top barrier Americans claimed was holding them back from more sustainable behaviors was money. Guilt plays a role, too, and so does gender — 82 percent of survey respondents said going green is “more feminine than masculine.”
• Interestingly, when given a choice between purchasing an eco-friendly product from a known brand or a company that specializes in being green, 73 percent of those polled opted for the known, mainstream brand.

OgilvyEarth offers sound guidance for companies looking to normalize sustainable behaviors. In broad terms, the recommendations include: (more…)

New research from global consultancy Mercer carries a stern warning.

According to the report, Climate Change Scenarios – Implications for Strategic Asset Allocation, continued delay in climate change policy action and lack of international coordination could cost institutional investors trillions of dollars over the coming decades.

Already, we have seen how climate-related natural disasters (drought in Russia, floods in Australia, etc.) can have a devastating impact on regional economies. This new study takes a broader approach and analyzes the potential financial impacts of climate change on investors’ portfolios, identified through a series of four climate change scenarios playing out over the next twenty years. For example, the research found that by 2030:

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PepsiCo UK and Ireland has released its second environmental sustainability report and announced several ambitious goals aimed at minimizing the company’s environmental impact. It’s obvious that PepsiCo UK recognizes the business impact of sustainability initiatives, and over the next few years, the company will be working towards furthering its commitment to sustainability in significant ways.

For example, PepsiCo UK says it plans to be completely fossil fuel-free by 2023.

As it stands now, one fifth of the company’s electricity is sourced from renewable sources. But PepsiCo UK wants to do even better. According to the report: (more…)

The vast majority of CEOs believe that sustainability issues will be critical to the future success of their business, and they want investors to more accurately value sustainability in their long-term investments, according to a new survey by Accenture and the UN Global Compact.

The survey involved 766 CEOs and top executives, including face-to-face interviews with over 50 of the world’s foremost business executives.

This new research found that: (more…)