2Sustain

A blog focused on sustainable business issues and challenges

Richard Branson: Visionary? Snake Oil Salesman?

March 14, 2008 | No Comments →

I am writing this blog entry from seat 17F on a Virgin Americas flight from SFO to NYC. I left beautiful, sunny San Francisco at 8:55am and will arrive in cold rainy New York in a few hours. As I sit here I can’t help but think about Virgin CEO Richard Branson’s fanfare-laden announcement a few weeks ago that Virgin will be the first airline to begin flying some of their planes with a fuel mix that includes biodiesel.

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