Consumers Continue to Look for Sustainable Options
New research from IGD shows that manufacturers of organic foods have been able to hold onto a core group of shoppers, despite the downturn in the economy.
According to the IGD survey, 19% of shoppers in the UK have maintained their spending on organics. Another 9% said that they will buy more organic foods once they have more money to spend.
“There remains a strong core of dedicated organic shoppers – nearly one in five of the UK population – who are maintaining support, regardless of the economy,” Joanne Denney-Finch, chief executive of the IGD, told Just-food.com (registration required). “Even better news for the organic movement is that these supporters tend to be younger and more affluent – supporting our view that the organic market is experiencing a dip rather than a collapse.”
