Over the past few years, I have used this blog to promote the message that businesses can do well by doing good. It’s a message that I’m passionate about, and in fact, I’ve been advocating for conservation and sustainability for well more than two decades now. I’ve worked with a variety of organizations, including World Wildlife Fund, The Nature Conservancy, American Forests and Fundacion Natura, Ecuador’s leading conservation group, and in the early 1990s I also helped formulate corporate sustainability strategies for companies such as Eddie Bauer and Timberland.
Again and again, I’ve seen how sound CSR policy translates into solid business success, and that’s precisely why the title of Aneel Karnani’s recent Wall Street Journal article, The Case Against Corporate Social Responsibility, caught my eye.
In sum, Karnani’s basic premise is that CSR efforts are either irrelevant or ineffective. “The idea that companies have a responsibility to act in the public interest and will profit from doing so is fundamentally flawed,” he writes . . .
. . . and I’m sure it won’t surprise you to learn that I whole-heartedly disagree. (more…)