Aberdeen Study Identifies Sustainability As A Top Priority in 2009
The Aberdeen Group has released a new report that shows more and more companies these days view positive social and environmental performance as inextricably tied to their vision of long-term viability and success. In fact, “The 2009 State of the Market: Mid Year Insights Report” compiles survey results from 1,607 executives from 36 countries and identifies sustainability as one of the top five priorities in 2009. Interestingly, however, survey respondents did not equate sustainability with “green” or environmental initiatives. Instead, the top performers in the survey have used sustainability to drive tried-and-true business results, including bottom line cost reductions, enhanced brand value, optimized performance, and competitive advantage.
