Aberdeen Report Reveals That Sustainability Is Becoming a Business Imperative
If you weren’t persuaded by yesterday’s video of Ray Anderson outlining the business benefits of sustainability , then I encourage you to read “Sustainability Matters: The Corporate Executive’s Strategic Agenda,” a new report from the Aberdeen Group.
Findings from this 39-page report demonstrate that sustainability continues to gain importance among shareholders, customers, trading partners, and regulators. As a result, an increasing number of companies worldwide are working toward integrating sustainability criteria into their overall business strategy. The research is especially compelling when you look at Best-in-Class performance.
