2Sustain

A blog focused on sustainable business issues and challenges

Archive for September, 2012

Urban Sustainability on Display at London’s New Crystal

September 25, 2012 | No Comments →

The world’s largest exhibit spotlighting sustainable urban development is at the core of London’s new technology and innovation center, the Crystal, created by the German corporation Siemens AG.

Siemens’ new crystal-shaped building in East London showcases the cities of the future. The crystal-shaped glass structure will open to the public on September 29 when visitors will get their first look at cities envisioned as they might be in the year 2050. Looking ahead to the urban future, the Crystal showcases a wide variety of opportunities and concrete solutions.

Located in the Borough of Newham, at the historic Royal Victoria Docks, the Crystal is part of the redevelopment of East London, a formerly run-down industrial area reconstructed for the 2012 Summer Olympic Games.

The Crystal is the first and largest of three Centers of Competence Cities Siemens is building. The center in London offers Siemens experts and external professionals a platform for conducting research and exchanging ideas. Two smaller centers are planned for Shanghai and Washington in the coming years.

New Report: Sustainability Nears Tipping Point

September 07, 2012 | No Comments →

A recent report from MITSloan Management Review says that 70% of survey respondents who say their companies have put sustainability on the management agenda, have done so in the past 6 years – and 20% of this group say it’s happened in the past 2 years. The research report discusses findings and offers lessons to managers who are either trying to develop sustainability agenda or wondering whether they should. Two-thirds of respondents said that sustainability was necessary to being competitive in today’s marketplace, up from 55% in the 2010 survey. Moreover, despite a lackluster economy, many companies are increasing their commitment to suustainability initiatives, the oppostie of what one would expect if sustainability wew simply a luxury afforded by good times.

Download the report here: http://sloanreview.mit.edu/offers-sust2012/