Today’s B-school graduates have grown up with issues like environmental protection and social responsibility as constant features in their lives. But, I often wonder how this will affect their career goals. Are these MBA students ready to lead what some now are calling the first “sustainable generation?”
New research from the UK’s Sky provides some intriguing insights and suggests that future leaders are ready to embrace the challenge of integrating sustainability into business best practices.
In its recently released report The Sustainable Generation: The Sky Future Leaders Study, Sky, a television service from the UK and Ireland, examines the attitudes and ambitions of more than 750 corporate graduate trainees, high-potential middle-managers and MBA students.
Among the highlights:
- 34 percent of the survey respondents see creating social and environmental value as an overall career goal, and a whopping 96 percent said they plan on being involved with sustainability in their careers.
- 79 percent said the vision and values of a company are an important factor when looking at potential employers.
- 70 percent agreed that sustainability can create new opportunities for businesses, and just 21 percent said sustainability has to come at the expense of profit.
However, the study also revealed that these future leaders sense a disconnect between corporate words and actions with regard to sustainability: (more…)