Back in March, I wrote about McDonald’s new Sustainable Land Management Commitment (SLMC). Now, McDonald’s has extended this commitment even more by joining the Roundtable on Sustainable Palm Oil (RSPO), an organization that promotes the growth and use of sustainable oil palm products through credible global standards and engagement of stakeholders.
As a result of its membership in the RSPO, McDonald’s says that by the end of this year, it will source palm oil only from RSPO member companies. By 2015, only RSPO-certified palm oil will be used in McDonald’s restaurants, pre-cooked chicken and potato products.
This new focus on palm oil comes after an analysis conducted as part of McDonald’s SLMC. The company, in collaboration with World Wildlife Fund (WWF), identified which of its raw materials have the most potential sustainability impacts. The list includes beef, poultry, coffee, fiber for packaging and palm oil –and so McDonald’s is going to center its attention on those areas. (more…)