Last month, Mattel, Inc. announced that it has made considerable progress in several areas of its global sustainability program.
The strategy –called “Design It, Make It, Live It”–focuses on helping the company minimize its footprint throughout the value chain and across the organization and emphasizes the importance of personal commitment in business as well as everyday practices and processes. Here’s how Mattel explains the three different stages:
- First, the company “designs it” with the end in mind, exploring opportunities for sustainability in the design of products and packaging.
- Then, Mattel “makes it” with eco-efficiencies that allows the company to identify opportunities to gain efficiencies and reduce environmental impacts through the manufacturing and distribution of its products.
- Lastly, the company “lives it” with the personal commitment that fosters a culture of sustainability, which in turn, inspires employee-led grassroots initiatives.
With regard to environmental initiatives, Mattel reported that it has made progress with: (more…)