These new cup options include:
- fully recyclable clear plastic cups (one alternative is a rPET cup containing 20 percent post-consumer recycled content)
- compostable paper cups and wax cups made with plant-based materials sourced from sustainably managed forests
According to PepsiCo, the fountain cup portfolio mix empowers Foodservice customers –such as restaurants, stadiums and theme parks, and colleges and universities –to select the right green cup options based on locally available recycling and composting disposal facilities.
PepsiCo also sees the eco-friendly cups as a way to connect with consumers –particularly college and university students –who are increasingly interested in sustainable packaging options.
“The new cups are an advancement in technology, but also in the way we communicate,” said Margery Schelling, CMO PepsiCo Foodservice. “Customers increasingly are asking for environmental products that match changing needs, expectations and lifestyles. We want consumers to enjoy their favorite fountain beverages and feel good about the environmental impact of their purchases.”
In a press release, PepsiCo points out that the roll out of eco-friendly cups is aligned with the company’s global environmental goals and commitments, which include initiatives to reduce packaging waste, use rPET and renewable sources in packaging and increase the national beverage container recycling rate. Specific examples of PepsiCo innovations with respect to beverage packaging include: (more…)