2Sustain

Kodak, now known as the world’s foremost “imaging innovator,” has launched a new logo to help promote both its eco-friendly products and its overall commitment to environmental stewardship.

The company is adding a green and yellow leaf logo (pictured left), plus the tagline “Kodak Cares,” to marketing, advertising materials and packaging that include claims directly addressing its environmental improvements or programs.

In addition to the new branding, Kodak has launched a new sustainability website dedicated to its policies and performance from the perspectives of innovation, stewardship and responsibility.

And, the company says it will soon be reporting on progress toward its sustainability goals in the areas of social responsibility, product responsibility and operational responsibility.

“We recognize that customers want to know about how companies are being responsible stewards of the environment, and how companies can help them to be better stewards themselves,” says Charles Ruffing, Director, Health, Safety, Environment and Sustainability. “Our new environmental branding logo will help us in speaking with our customers about how we can work together towards these mutual goals.”

Congratulations to Kodak for strengthening  its commitment to sustainability. Obviously, the company has realized that not only is this commitment the responsible thing to do, it’s also strategic. A renewed, updated focus on sustainability represents opportunities for innovation, cost savings, supply chain risk management, and competitive advantage.