More Than Three-fourths of Consumers Say It’s Important for Companies to be Socially Responsible
More than three-fourths of consumers say that it is important for companies to be socially responsible, according to the second annual Corporate Social Responsibility Perceptions Survey, conducted by research-based consultancy Penn Schoen Berland in partnership with brand consulting firm Landor Associates and strategic communications firm Burson-Marsteller.
The study, which analyzed consumer views of companies from 14 industries ranging from apparel to telecommunications, found that: (more…)












