Making the Business Case for Sustainability
Still struggling to find the business case for sustainability initiatives at your company?
If so, then you need to keep an eye on a new series of articles, penned by David Bent, that will be published over the next few weeks at GreenBiz.com .
Bent, who is head of Business Strategies at Forum for the Future, a nonprofit sustainable development organization based in the UK, kicked off the series yesterday with “Six Key Lessons on Mapping Out a Business case for Sustainability Initiatives.”
As Bent readily admits, it can be difficult to demonstrate the commercial benefits of social and environmental initiatives – but maybe that’s because you’re using the wrong approach to the problem?
Use Bent’s primer to reconnoiter. After all, as he stresses, successful companies today are making sustainability a fundamental component of their overall business strategy. They’ve discovered that focusing on sustainability can unlock business opportunities now –and in the future, too.
The full article is available here.
