Amazon.com has launched the next phase of its “Frustration-Free Packaging” initiative.
Amazon introduced Frustration-Free Packaging back in November 2008. This March, the company added innovative features on its website that allow customers to rate the packaging used by both Amazon and product manufacturers. Since then, tens of thousands of customers have provided feedback, which Amazon says it is using to improve the way products are packaged and shipped to customers.
“Kingston strives to be as eco-friendly as possible and we’re proud to be a part of Amazon’s Frustration-Free Packaging efforts,” says David Sun, co-founder and chief operating officer, Kingston. “The majority of Kingston memory products that are sold on Amazon.com come in easy-open, recyclable cases that are just slightly larger than the products themselves, and we’ve even reduced the size of the product guide to fit this smaller package.”
Likewise, Monster’s “Digital Life Green Power Centers” are no longer encased in hard plastic clamshells, and they can be shipped in their own cardboard boxes.
According to Amazon’s website, the Frustration-Free Packaging initiative is just one part of the company’s commitment to reduce packaging waste.
Amazon has also developed software that determines the “right-sized” box for any given item based on dimension and weight. As a result, the company has achieved a dramatic reduction in the number of packages shipped in oversized boxes, significantly reducing waste. What’s more, in 2008, Amazon sent 35% of its larger-sized packages to customers without any additional packaging, reducing packaging waste and transportation costs even further.
Green packaging has been described as the new breakthrough consumer issue of our time, and it’s clear that sustainable packaging is quickly becoming a preference for consumers worldwide. Kudos to Amazon for recognizing (and capitalizing on) these trends –and for taking steps to lead the internet shopping sector toward a more sustainable future.
More information on how Amazon is reducing its environmental impact is available here.