Comments on: Dell, Apple, and The Seven Sins of Greenwashing

By: Understanding Sustainability Economics » Blog Archive » Redwashing bei Apple

Mon, 16 Jan 2012 14:43:37 +0000

[...] ihre Ökobilanz Gedanken zu machen (z.B. “The story behind Apple’s environmental footprint”). “Greenwashing” lautete schnell der Vorwurf: Die ökologische Produktion sei nur vorgespiegelt in [...]

By: Mehring1 » Blog Archiv » Redwashing bei Apple

Mehring1 » Blog Archiv » Redwashing bei Apple — Mon, 16 Jan 2012 14:43:01 +0000

By: Apple goes Redwashing : www.who-owns-the-world.org

Apple goes Redwashing : www.who-owns-the-world.org — Mon, 16 Jan 2012 12:59:16 +0000

[...] gedanken zu machen (z.B. “The story behind Apple’s environmental footprint”). “Greenwashing” lautete schnell der Vorwurf: Die ökologische Produktion sei nur vorgespiegelt in [...]

By: FTC Wants to Update Guidance and Curb Greenwashing | 2Sustain

FTC Wants to Update Guidance and Curb Greenwashing | 2Sustain — Fri, 15 Oct 2010 11:52:30 +0000

[...] that of all the products claiming to be eco-friendly, virtually all (98 percent) are guilty of greenwashing. Since then, I would venture that the problem has become worse, not better, as more and more [...]

By: OgilvyEarth Releases A Practical Guide to Green Marketing | 2Sustain

OgilvyEarth Releases A Practical Guide to Green Marketing | 2Sustain — Thu, 22 Apr 2010 20:08:50 +0000

[...] all, as OgilvyEarth points out in the report, greenwashing has reached epidemic proportions and is now a serious threat undermining the credibility of every [...]

By: Survey: CSR Record Doesn’t Correlate with Consumer Perceptions | 2Sustain

Survey: CSR Record Doesn’t Correlate with Consumer Perceptions | 2Sustain — Wed, 31 Mar 2010 15:04:53 +0000

[...] know that there’s growing –and well-warranted –skepticism among consumers regarding greenwashing, but what about public perception on the flip-side? Are companies getting the recognition they [...]

By: Companies Plan to Increase Green Marketing Spend | 2Sustain

Companies Plan to Increase Green Marketing Spend | 2Sustain — Wed, 20 Jan 2010 16:31:24 +0000

[...] While this study offers some valuable insights about how marketers perceive green marketing strategies, I was hoping to see a few questions that directly addressed the issue of greenwashing. [...]

By: malware catcher

malware catcher — Tue, 15 Dec 2009 03:18:38 +0000

great site! I am definitely looking forward to reading more posts

By: Survey: Corporations Recognize Sustainability Initiatives as Strategic, but Lack Measurement, Links to Long-term Value | 2Sustain

Wed, 09 Dec 2009 20:53:57 +0000

[...] to how these activities lead to long-term value creates a risk of efforts being perceived as ‘greenwashing’,” says CBE co-director Dan [...]

By: Study Finds Flexible Packaging Offers Sustainability Benefits | 2Sustain

Study Finds Flexible Packaging Offers Sustainability Benefits | 2Sustain — Wed, 14 Oct 2009 15:25:03 +0000

[...] assistant professor at California Polytechnic State University warns in the article, ubiquitous greenwashing threatens to undermine everyone’s credibility. Support your claims with true, scientific data, [...]