Archive for January, 2009
IT Decision-Makers Are Investing in Green Technologies for Data Centers
An IDC survey of IT decision-makers across the Asia/Pacific excluding Japan (APEJ) region found that three-quarters are investing in green application technologies, particularly the power management, automation, and virtualization software needed to green data centers.
Results of IDC’s Asia/Pacific Green Poll suggest that green IT is gaining strong momentum across the region, driven primarily by cost savings, and then CSR and compliance.
"As businesses in APEJ continue to grow, power consumption in energy hungry datacenters also increases,” says Adren Lim, Market Analyst of IDC’s Asia/Pacific Software Research in a press release. “Green IT technologies has become even more appealing as businesses look towards energy efficient solutions to reduce power consumption and to alleviate the costs."
I’ve posted before about the movement to green data centers, efforts that are typically a combination of best practices, energy efficiencies, and innovation. But, this latest research shows that green IT software is beginning to play an increasingly vital role in virtualizing, monitoring, measuring, and automating data center sustainability. (For a fascinating example of data center innovation, read this article about an IBM project that can cut a data center’s energy consumption in half by cooling computers with water and then reuse this dissipated energy to heat nearby homes.)
Feeling like you would like to delve more deeply into the subject? Then, check out the latest issue of Microsoft’s “Architecture Journal". This edition is devoted to green computing and has several articles focused on optimizing data center efficiencies.
Sustainability 2.0
The timing couldn’t be better. It’s January. We’re all thinking about new beginnings. Seems like the perfect time to recognize what Peter Salmon of Moxie recently called “the birth of sustainability 2.0.”
