If you’re watching the Super Bowl on Sunday, keep your eyes open for the commercial that GE is using to launch its new advertising campaign, called “NOW,” with the tagline, “Innovation you don’t have to wait for.”
This new ad campaign incorporates three themes –ecomagination, healthcare, and global research –with a key focus on Smart Grid technologies. GE is planning television, print, and digital ads, all set to kick-off with the company’s first-ever Super Bowl spot on February 1.
The 30-second clip is called “Scarecrow,” and it’s an adaptation of the classic song, “If I Only Had a Brain,” from the film The Wizard of Oz. Basically, GE is imagining how energy efficiencies could improve if old technologies developed "brains" to make them smarter. (Download GE's Scarecrow Super Bowl Ad)
The ad was created by BBDO New York, GE’s long-time agency partner.