GE Debuts Smart Grid Ad During the Super Bowl
If you’re watching the Super Bowl on Sunday, keep your eyes open for the commercial that GE is using to launch its new advertising campaign, called “NOW,” with the tagline, “Innovation you don’t have to wait for.”
This new ad campaign incorporates three themes –ecomagination, healthcare, and global research –with a key focus on Smart Grid technologies. GE is planning television, print, and digital ads, all set to kick-off with the company’s first-ever Super Bowl spot on February 1.
The 30-second clip is called “Scarecrow,” and it’s an adaptation of the classic song, “If I Only Had a Brain,” from the film The Wizard of Oz. Basically, GE is imagining how energy efficiencies could improve if old technologies developed "brains" to make them smarter. (Download GE's Scarecrow Super Bowl Ad)
The ad was created by BBDO New York, GE’s long-time agency partner.
Too bad GE is one of the largest polluters in the USA. They are responsible for 3 of the 10 largest superfund clean up sites, taxpayer money used to clean up thier pollution. GE over the last few years have been green washing thier image to seem less evil. Hope they are wasting alot on thier commercial rather than fixing thier polltion problems.
1GE,
2The scarecrow ad was absolutely appealing! Weather on purpose (I certainly hope not) or unintentially GE’s ad promoted the deadly practice of climbing on energized conductors! What an unsafe practice that may result in deaths and serious injuries to our public. The utility I work for makes an all out effort to educate our customers and contractors working in our service area NOT to be in substations on near overhead lines and equipment.
Sincerely,
Kennith
GE,
3The scarecrow ad was absolutely appealing! Weather on purpose (I certainly hope not) or unintentially GE’s ad promoted the deadly practice of climbing on energized conductors! What an unsafe practice that may result in deaths and serious injuries to our public. The utility I work for makes an all out effort to educate our customers and contractors working in our service area NOT to be in substations on near overhead lines and equipment.
Sincerely,
Kennith
Let me apologize preemptively for my comment regarding the previous two posts, IT’S ADVERTISING, nothing more and nothing less. Firstly, of course they are trying to change their image of a global polluting corporation to that of a green, earth friendly global corporation…and if you do a little research into the ‘now’ rather that the ‘then’, you’ll find that they are trying to do more than change the aesthetics.
4To the other comment…really? It’s imaginary, it’s clever, and it’s not meant to be a tutorial on safety practices near or around conductors and/or power lines. He skips into Oz for goodness sake. Give the viewers a little more credit in the intelligence department than that…it’s insulting.
My apologies again if I offended anyone or came across as demeaning. Sometimes you should just take things at face value.
Mina