2Sustain

As 2008 draws to a close, I hope one of your top priorities for the new year is to create a solid sustainability plan for your company. After all, business sustainability plans are not just “feel good” activities anymore. They’re quickly becoming standard practice –and they’re quickly becoming critical to long-term success, as well. Already, investors, customers, and regulators are expecting to see credible progress on issues regarding sustainability, and that’s a trend I predict will only accelerate over the next 12 months.

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Earlier this month, Ceres, a coalition of investors, environmental groups, and other public interest organizations, issued a report analyzing climate change governance practices at 63 leading consumer-facing companies. While we all know that many businesses are making progress in confronting the challenges posed by climate change, this comprehensive 318-page report (complete with company profiles) makes it clear that there is still much more that needs to be done.

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This is the season for wish lists, so it seems like the perfect time to ask: What would you like to see President-elect Obama’s newly-appointed “green dream team” accomplish in 2009? Cap-and-trade legislation? Green business incentives? Water quality initiatives?

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Yum! Brands, Inc., the largest restaurant company in the world, released its first corporate responsibility report last week. Yum, based in Louisville, Kentucky, is the parent of Taco Bell, Pizza Hut, KFC, and others, and the company includes nearly 36,00  restaurants in more than 110 countries and territories.

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Lots of people are writing about the benefits of implementing sustainability initiatives in this down economy. Recently, though, I ran across two great posts that not only addressed why sustainability is important; they also discussed how you can start putting green initiatives to work.

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