http://2sustain.com/2008/11/innovation-the-apollo-program-and-green-supply-chain-management.html A blog focused on sustainable business issues and challenges Wed, 04 Apr 2012 02:17:44 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://2sustain.com/2008/11/innovation-the-apollo-program-and-green-supply-chain-management.html/comment-page-1#comment-77 Chris Hazen, WSP Mon, 17 Nov 2008 01:33:16 +0000 http://208.76.80.199/~sustain/2008/11/innovation-the-apollo-program-and-green-supply-chain-management/#comment-77 The difference between a positive and negative ROI for a firm's investment in a "sustainability" initiative is defined by market and regulatory conditions. The goal of NGOs and governments is to move the dividing line gradually so that more sustainability investments have a positive ROI for firms, and that firms therefore contribute more to the public good. Companies that accurately anticipate movement in that line will profit more; companies that wait for the line to move before acting will profit less. The difference between a positive and negative ROI for a firm’s investment in a “sustainability” initiative is defined by market and regulatory conditions. The goal of NGOs and governments is to move the dividing line gradually so that more sustainability investments have a positive ROI for firms, and that firms therefore contribute more to the public good. Companies that accurately anticipate movement in that line will profit more; companies that wait for the line to move before acting will profit less.

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