2Sustain

A blog focused on sustainable business issues and challenges

Archive for March, 2008

The Buckley Standard

March 19, 2008 | No Comments →

William F. Buckley died two weeks ago.

Now, I am surely not a fan of ultra right-wing conservatism a la Mr. Buckley — nor of ultra left-wing liberalism for that matter. However, despite disagreeing with many of his political beliefs, I have immense respect for Buckley’s incredible life and career. He was by all accounts a force of nature who had an immeasurable impact on the conservative movement and single-handedly nurtured and inspired multiple generations of its leaders. So this got me thinking….who are the key leaders in the global sustainability movement?

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Post-script on Biofuels…

March 17, 2008 | No Comments →

Here we go, just as expected, three short days after posting
this blog I stumbled across this: Boeing and Continental Airlines will test a plane that runs on biofuel

Richard Branson: Visionary? Snake Oil Salesman?

March 14, 2008 | No Comments →

I am writing this blog entry from seat 17F on a Virgin Americas flight from SFO to NYC. I left beautiful, sunny San Francisco at 8:55am and will arrive in cold rainy New York in a few hours. As I sit here I can’t help but think about Virgin CEO Richard Branson’s fanfare-laden announcement a few weeks ago that Virgin will be the first airline to begin flying some of their planes with a fuel mix that includes biodiesel.

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Sustainability Leadership

March 05, 2008 | Comment (1)

I received a few interesting responses to my last blog posting so I thought it may be fun to keep the dialogue going. The comments I received are pretty consistent with what I hear from many friends and colleagues here in the Bay Area – namely that companies need to be regulated in order to really take progressive, proactive action on social, environmental and labor issues. In particular, I believe most folks feel that companies need regulation to take meaningful action on global warming via hard-hitting new regulation on energy usage and GHG emissions reduction. While I think there is some truth to the fact that companies do need to be “motivated” by regulation (a.k.a. the “cattle prod approach”), I also see companies taking proactive steps independent of regulations, and I think that this should be acknowledged. I also think that such proactive steps if/when taken for the right reasons represent our best shot at truly meaningful, lasting, long-term change.

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