2Sustain

A blog focused on sustainable business issues and challenges

Archive for February, 2008

Good News or Bad News?

February 22, 2008 | Comments (2)

I am having a hard time determining if the findings of a new McKinsey study on how companies are viewing climate change represent good news or bad news. On the positive side we see that 60% of companies regard climate change as strategically important, yet over 33% of the responding firms state that they “seldom or never” consider climate change when developing their strategies. 

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Big Blue Goes Big Green

February 15, 2008 | No Comments →

Today’s blog post contains the first in a series of interviews with thought leaders in the world of sustainable business.

Our guest today is Dr. Peter Williams, Chief Technology Officer for IBM’s Big Green Innovations initiative. Peter is a management consultant with over 20 years’ experience, and is responsible for identifying environmentally focused businesses for IBM to either develop or participate in. He is personally responsible for assembling, maintaining and developing the portfolio of businesses included in the division.

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Greening The Super Bowl

February 06, 2008 | Comment (1)

I am neither a Patriots fan nor a Giants fan, so for me last Sunday’s Super Bowl was not the gut wrenching affair it was for my friends in New England and Manhattan. It was an amazing game however, one for the record books in more ways than one. Rather than the final drive comeback or “almost perfect” Pats season, I’m referring to something completely different. I’m talking about the fact that this Super Bowl was the greenest sporting event in history. As I watched the game I could not help but think about what this means…namely the fact that “green” is seeping into every facet of our lives.

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