Part III: Getting It Right
Part III: Getting It Right
In Part III we’ll address the following question: what are the risks we face if business leaders get this one wrong and embrace sustainability as a “trend” rather than a sea change? And more specifically how would this actually play out and what factors are involved beneath the proverbial covers?
Well, one would think the answer to this question is relatively simple. The quick, knee jerk response is the following: “if we get it wrong we will miss the big picture and not fix the very serious problems at hand.” Drill a bit deeper and the response might be “if we embrace sustainability as merely a trend we may dilute the potency of the word and weaken it to the point that people do not respond to it, do not take it seriously, and do not change their behavior to impact real change.”
