2Sustain

We’ve started this blog with a few goals in mind, and now seems like a good time to get them out on the table because we want you to  know what to expect when you come visit us. So in no particular order here they are:

1. Keep it conversational: no lectures, no preaching, no whining. Just lots of conversational-style writing and commentary about topics we care about and expect that you do too.
2. Keep it relevant: we intend to focus on issues most relevant to executives focused on sustainability and corporate social responsibility – the people charged with greening the American corporation and weaving sustainability into their firm’s strategies and cultures.
3. Keep it communal: in order to affect real, positive change we need to work together, and thus we hope you will participate in our forum and join us in creating a real community here at 2sustain rather than just another bulletin board.

There are lots of blogs out there focusing on sustainability, conservation, green technology, etc… so why did we decide to start 2sustain? Because we want to directly communicate with the business community, leader-to-leader, to help drive solutions.

I’ve been involved in environmental conservation for over 20 years, and as a business leader I want to understand how your business addresses sustainability issues. The goal is to facilitate conversations among leaders from all industries and geographies, get solutions out on the drawing board, share what has worked and what has failed, and where to go next on our journey. It’s a big, complex problem we face, and one which will only be solved if people truly work together.

So add us to your list of sites to keep up with. Let’s discuss the “issues of the day” and share our approaches to solving them. Drop by for a daily dose of commentary on topics ranging from global warming to corporate social responsibility to living a sustainable lifestyle. We look forward to hearing everyone’s point of view, thoughts and contributions to the discussion.